There is a bundle of apps floating on the play store and apple store .users are having numerous options in every domain like chatting, banking, e-commerce, productivity, health and many more are coming on an everyday basis.
To introduce your app differently you need to make some transition that floats it on the high list and more precisely in the eye of customers.
Down the line, I have jotted some practices which will drive your downloads at as fast a pace as possible.
1. Informative icon
The customer comes with visual acts, make a very thoughtful icon which is enough to define you in one go.
After all icon is the first thing users get to know about the company. It’s the only piece which they first look at play store as well so be very specific to it.
The icon identifies you ideally which means it can convey to customers who you are, what you do, and for whom you do. This clear impact will definitely create credit to your firm.
2. Be aware of app store optimization
Many of you must have been aware of search engine optimization but hardly know about app store optimization, this is really a big factor if your business owns an app.
If I would say this is similar to SEO, but the matter of fact is SEO works with text and this works with selling your apps.
It increases the chances of yours to play in the marketplace with good revenue in hand. It helps with certain most important keys like optimization over keywords in your heading and description which ultimately increase your chances to be in customer’s search results.
Choose your categories wisely with ASO while deploying over the play store, it also helps to get an eye on app ratings which are a mirror of your services, and many more others too. Having good control over ASO never goes to waste if said specifically
3. Demo is in demand
Well, my dear reader if you are assigned complete insights before you ask for service then what is your view to opt that?
Yes, of course, you will go for that as you came to know about how to operate it .in very similar manner customers seek demo for your app. Providing a demo will definitely decrease the bounce rate and increase the gain rate or can say download rate.
I will suggest you not go so long neither short be precise of 30-sec video containing, why, how, and for whom this app is, that is it, try to be open as well creative.
4. Get in app-tracking
Data is everywhere and can make or break your game in a while. What you can do is to make your apps more and more visible, try to make them according to customer’s preferences.
Look, data that you collected over time can be used to analyze customer’s views and requirements which will help to make your app a sustainable one in the market area.
There is various in-app tracking software are there which helps you to get important data like behavioral tracking and custom tracking, which are very much more to be better and better in ranking and visibility.
5. Social media make sound
There are about 3 million users over social media platform and maximum are inactive state at most on 3 platforms, wheels don’t stop here, it has been concluded from a survey that about 67 % of online business are having their mobile app and they are populating their marketing of apps over their social media channel.
But the matter of fact is from where to begin and how much to travel with advertising on social media?
Well my dear readers you should knock on the door of Rayna technologies that is known for best handling social media services on almost all platforms which are essential for your marketing purpose.
6. Email is an effective marketing
My dear readers, here we are mainly focused on increasing the download rate of apps In India, so whether it’s India or anywhere it is always been recommended to be professional with your business. Every business requires some etiquette which invites customers to your doorstep.
Email trend is always being an efficient marketing strategy for years and it has been concluded it has the highest revenue market.
Well, the dilemma is from where to collect such a long list of emails, here is my suggestion.
Once you are done with your website and blogs over them then build an in blog sign-up feature which will generate a bundle of emails and at the same time separate prospects who are most interested in you and according to allow them to get a glace of insights.
This will really make them easy to go with an app which ultimately helps to increase downloads in a very fair manner
7. Be open to negative feedback
Turning negative to positive is a challenging task but this is for those who are not ready to accept and accommodate accordingly. a satisfied and happy user will always be your brand ambassador but keeping eye on negative reviews will lead you towards zero negative ratings. Knowing their problem and solving them make a shine in their eyes which helps to increase rating as well the active status of your app also. That in turn simply makes a clear vision to choose your app whenever a customer makes a search over the app store.