“Life is race, and whoever doesn’t want to be the leader, here my dear readers I am going to make a clear picture of the most powerful tool which is hiking up market no matter we are in a pandemic situation or normal daily life.
Yes, I am talking about the digital world, or can say digital marketing, this word has many aspects which are being required by every group of people, whether you are a startup or a big MNC firm, from being an influencer to a freelancer, each and every sector requires marketing .and what could be better than getting chance to explore throughout the globe just by sitting at your ease place.
Digital is dynamic, rapid as well updating every second, to be in rhythm with this fast-paced world one should be aware of all tech and techniques which are being used in the digital world.
Take a glance at different types of digital marketing strategies in the market:
Types Of Digital Marketing Strategies
- Content Marketing
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Video Marketing
- Display Marketing
- Affiliate Marketing
Now we will go down the stairs one by one, parallel we will know about different perspectives also about each strategy, so let’s go and take deep dive into the digital world.
1. Content Marketing
This technique involves creating creative content which defines your services as well as your values and shares with your customer via different platforms. This practice also helps and builds a channel between consumers and producers. Content marketing also includes answering the questions of the end customer in a descriptive manner.
If you are into the business to consumer marketing then social media posts, blogs, creative videos can be termed as social media content marketing. at the same time this technique is the best way to put your thoughts without any resistance of people, this in turn gradually helps to build your brand
2. Search Engine Marketing
SEO, as the name suggests this technique optimizes data floating on the web into very sensible and most relative to your search. This tech compliments Content Marketing. Let’s take an example for understanding purpose. When you search over the net about top-ranked blogs then you get results that follow an order of highly recommended to less one, this step ranking depends on SEO keywords.
The happy news about this technique is, it’s free to use as well this show authenticity of your brand in eyes of customers.
3. Social Media Marketing
Social media can be said as the most used word at this time, each and every coverage of any sector you can simply get it from social media. So why not start healthy content on social media channels for the purpose of betterment and interaction of any brand. This gives very rational direction to Adds and also makes a positive reach for betterment
From research, it has been concluded that,
- An average of 2hours and 25 min are spent on social per person per day
- Out of the 5.11 billion people who have a phone,3.26 billions access social media using it
There are different types of channels for this technique like Instagram, Facebook, Whatsup, Snapchat, LinkedIn, Twitter, and many more. The more you post here, the more you get interaction and promotion by sharing and commenting on posts
4. Email Marketing
Email can be thought of as the very traditional way of communication but still, you can’t deny that it is the most professional way to communicate on any subject. It may take some time to get revert back, but that wait also worth pays off. Well, it’s really helpful if you are having with email contacts of your stakeholder, no matter some other channel contacts may get changed but this rarely changed. So you can use this marketing strategy to give a detailed description to an independent customer
5. Influencer Marketing
Collaborating with famous faces and experts of a certain domain to advertise your product comes in the influencer market. today’s generation is very much passionate about being like their role models and if they market your brand then followers of them became customer of yours and your reach hike up in a fraction of time.
The Add-on benefit of this technique is that being in touch with thoughtful influencers can give you many ideas as well about how to be in the race.
6. Video Marketing
Video delivering makes this virtual marketing into a real one, entertaining customer with short, long, or live streaming videos is always an impactful idea to implement .this really helps your customer to know “who you are” and “what you provide”. This is the very real fact that we can’t remember all the notes written in a book but if we are present with a video that defines that particular topic, one hardly forgets that.
So this technique of digital marketing will definitely be going to give you a boom.
7. Display Marketing
Displaying a lot of stuff in small diameter can be known as display marketing .you may recall the banners on side of roads stating about a specific event, brands, and many more. But transforming this to virtual mode rally makes sense, as there is no wastage of papers, neither harming any monument’s beauty. It has become much more sophisticated now with programmatic advertising techniques. By using this technique you can target your customer very straight forward and also for customers it gets easy to reach out to you by getting all info just on a single display.
8. Affiliate Marketing
This marketing technique can be said as very sensitive and delicate for security purposes. As in this involvement of the third party take place .it is a strategy which can be called as a referral program where you make an agreement with an outsider to promote your brand and in turns, they will be awarded some percent of sell. one key point to be aware of here is always try to hire trusted one as well keep eye on them .affiliate marketing .pros of this marketing is that other are doing hardcore work for your sale, in meanwhile, you can compete with other stuff related to your firm.
This is a kind of paid advertisement which is being done to be in healthy traffic as well to maintain authenticity in customer’s views. Different brands put their ads on search engines and pay to the company whenever their ad is being clicked .one of the example is amazon and Flipkart’s ads while you surf on google. This is also known as PPC and people find it very effective in establishing their brands as it works on search engine advertisement
So these are the top 9 types of Digital marketing that can give you desired results once you implement it. Before giving pause to my point I would like to mention that the digital world is deep and vast with no end, have a broad perspective, and choose wisely on the techniques which best suits you and your brand.
Grow digitally without doing malpractices.