Pinterest, have you introduce your business to this popular social media platform, if not, it’s time to get started with useful and concise ideas into practice.
Well, I agree that you must be very new to the Pinterest world but let me clear you with the fact that it is very easy to use as well scalable in the business world.
A key feature that makes it unique from others is, here visuals are more than textual. You can connect with friends as well followers at the same place.
Here I am putting more key features which will drive you towards Pinterest marketing, roll your eyes down:
1/4th market is occupied in the US
Yes, you read it quite well, in other words, you can say Pinterest is the fourth most popular platform in the US as well this is expanding to many other countries with rapid speed.
The number of people is increasing
Count increasing is a sign of success, isn’t so? Of course yes and obvious .it has been seen from the past few years that pinners on Pinterest are increasing every single month.
Visuals are the new trend
As told you earlier, visual search is trending as well huge in demand. About more than half percent or can say 60% of millennial are found of visuals search and want to make more exposure also.
Pinterest is women-oriented
This platform is two-third occupied by women and especially mothers. In a survey it is found 8 per 10 moms are on Pinterest and we are all aware of shopping in the mom’s sector. If you introduce this to your business, there will be a high chance of getting a hike in the sale rate
Helpful to inspire people
Usually, we do a visual search for some design or special décor purpose as this can not be achieved with textual search. Most people admit that this platform inspires them with results whereas some agree on the fact that it is very helpful to fulfill their goals.
Products on Pinterest is not limited to business only, it acts as helping hands for the customer which plays a vital role in conversion rate.
For including Pinterest as part of your business, it is highly needed to know some of the important terms below mention:
- Pinner- this is the official term use for people who are connected with you on Pinterest. Let make it clear, as linked In has a connection, Twitter has followers in a very similar manner Pinterest has pinners.
- Pins -this is called a primary post.
- Promoted pins- these are meant to be regular pins that are especially paid by companies to promote.
- Group board
- Secret board
- Protected board
- Pinterest lense
Hey, now you are very much aware of Pinterest terms, now you can make things useful for your business also, here are helpful tips to make your business hike by using Pinterest features.
Be consistent with pins
This is the very first and important thing to do while you are on Pinterest, being consistent is much effective than creating boards and completing them .being consistent doesn’t mean dozens of pins in a day, you can also put one pin per day.
Take a complete idea of the audience and take complete advantage of what users want to look at and try to be active and consistent with those pins.
Be best at planning for big results
Planning ahead of the season is always appreciated in the business world, pinners always creates to plan additionally to make more profits out of it.
Festive and holidays are market booming subjects which is very much helpful in conversion rate or can say sales rate .from past results it has been found that valentines day and other festive has most searches made over Pinterest.
I will make an honest suggestion to you for making extra benefits, it is important to take guidance and work on it, Rayna technologies is one of the best digital marketing company in Patna . They will guide you at best for pins and post.
Organize events to let know people about you
Tell me a reason why should I follow your business profile?
The answer to this question really matters to generate leads and profit at the same time, it is recommended to be very regular with events and webinars to tell pinners why they should be your pinners.
Who are you, what you do, how this strategy best, all these details are required and important for making leads.
A new feature gets added to the Pinterest board that you can make reactions over posts, this is a better way to express your services.
Optimize for SEO
Well, Pinterest is a visual search.
Like other platforms as well, Pinterest also searches on search engines so it’s important to keep eye on keywords to be visible and ready to be in the race of ranking your profile.
Keywords identify you in-crowd, so it is highly recommended to include these in your pins, description as well boards.
Target your right pinners
The giant world is there in front of you, you have to choose your perfect match. Here giant world mention because there are lot many users across the globe.
Target your pinners with ads, this is very much useful as well get easy by features of Pinterest which allow you to advertise based on age, location, interest as well other demographics.
Pinners love ease
It is recommended to make things easy and affordable for pinners, to do so put your feet in pinner’s shoes. People generally shop things from Pinterest, so my dear readers make easy landing pages to mark favorite products as well make a stop button there to make it easier.