Business is everywhere, whether it’s an IT industry, traders business, stock market, cloud services all are collectively termed as business. There is a golden rule followed by experts of this industry and that is “loss and profit are two sides of the coin in business”
Businesses all over the country and over that get affected by this virus named “covid 19. You just can’t predict the next step situation, from customer supply to product chain supply and also faces economic disturbance.
According to business corporate authority, it has been concluded that 90% of the business are small scale and offer employability of half the employee of other countries like USA. This small scale business are getting a huge impact, also still no effective vaccine is making the condition a bit inside the home. All sectors working inside the home that is “work from home”. Only mode of conversation is all over industry is digital platform and tools which are popular that is digital marketing.
It’s high time for business families to upgrade themselves on digital platforms for more reach and a fair conversation during this pandemic. Roaming your eyes, you will know that people are very much interested in online shopping.
No matter if you are in digital marketing strategy or are thinking of introducing it, you have to gear up your business toward an effective strategic approach to cope up with the current pandemic and also post situation.
Here we can understand daily going usages of digital marketing:
PEOPLE ARE SPENDING MORE TIME ONLINE THAN EVER BEFORE
The traditional approach of marketing was in the boom before covid situation, different groups of business broadcast their message over target audience via offline approach. As the situation changes and things shifted inside, the method of marketing also changes throughout the nation.
Now the scenario is like, people are spending more than half of the day on online platforms, whether it’s for learning, shopping, cooking classes, ordering essential, to completing office hours all turn digital.
My dear readers spending on digital ads, broadcast messages, social media interaction, chatting, socializing, and these things don’t go in ruin, as your target audience is spending a lot more time on these places.
EVENTS AND NETWORKING HAVE MOVED ONLINE/DIGITAL
Surely you missed this time with tickets and travel to your favorite star’s event or matches, many events get canceled, some postponed or shifted digitally in this year of covid pandemic.
While talking about events and business met then it is not get hampered by lockdown scenario. Companies have introduced new bridges to fill the gap of this work from home situation. You must have seen many ads and promoting tags that state the event details of organizations.
Until we will be safe to resume traditional meeting and events organizing, things are adjusting in a new way of living and greeting .event planners are getting exposure towards new technology digital marketing.
THE DIGITAL ECONOMY IS BOOMING
Transferring from traditional to total new approach of online mode made things very smooth on either side that is customer as well provider. We are moving ahead and scoring covid rank far behind.
Retailer shops are about to closing almost everywhere and all services get an online store.
“A research report of UBS predicted that 100,000 brick-and-mortar U.S. retail stores will close by 2025, in a trend that started before the pandemic and has accelerated amid corona virus-related shutdowns.”
If you are owing to an e-commerce business then it is mandatory to maintain a smooth running platform or say the point of contact for your end-users, where you can maintain customer producer’s relationship effectively.
PEOPLE USE SOCIAL MEDIA FOR BUSINESS AND FOR PLEASURE
Social media is a new friend for a new generation as well as a helping hand for the past generation, as all are part of the covid-19 situation on earth. And this count keeps going. From a survey it has been seen that a single user is using around 6 digital platforms on daily basis as an average.
Now you get a clear picture that why business and other service sectors are building their digital building so fast.
People are approaching a wider view of digital platforms and honestly, this has been considered as the best way to reach your target audience in this hard time and also when situations became normalize.
Apart from shopping and important stuff, people also Rome online for checking reviews, feedback, and details about a particular organization from where they are looking for services.