Introduction

Digital Marketing is an ever-growing and ever-changing field with various opportunities for companies who are constantly working to gain more traffic, engagement and customers using the online platforms. But it distinguishes from other more traditional and limited methods of marketing in many ways, not only in the way it targets different clients.

Digital marketing is all about using the latest and innovative tools that were invented to help give your business a quick boost when it comes to growing it. It’s very crucial for you to know that many creative digital marketing tools are out there, to be discovered and utilized.

The basic use of digital Marketing tools is to promote a business online, drive traffic to a site, convert that traffic, and attract customers, due to which this strategy is so scalable, even for small stores and companies and many digital marketers are dependent on various software tools.

But many digital marketers are often confused about which Digital Marketing tools can really help them and which ones are perfect to try in the marketing department. Here’s the list we’ve made, in which every resource is present that your business needs to start its marketing strategy.

To make it easier to navigate to the Digital Marketing tools you need, we’ve filtered the products on the basics of strategy. Digital Marketing Tools by Strategy are classified in the following types:

• Email Marketing
• Website Analytics
• Organic Social Media
• Search Engine Optimization
• Programmatic Advertising
• Paid Social Media
• Display Retargeting
• Website Testing
• Content Creation
• Content Curation
• Customer Service
• Affiliate Marketing

Now, among all we have collected top 5 digital marketing tools of all time. Let’s dig in!

1. Ahrefs  – A Research Tool With Unlimited Options

You will find millions of tools to choose for researching competitors, backlinks, keywords, content, etc. Typically in these kinds of well-soaked markets, you have all sorts of tools from big, pricey enterprise tools to smaller, single-function, low-cost tools.

Many times the leading, corporate-level option seems like a bloated mess, where only one or two high-value functions are provided at too much cost with a huge package of worthless supplements. Ahrefs doesn’t have the same case. In a cliche market of SEO tools, Ahrefs remarks as an atonement perhaps the most useful backlink tools for an astonishingly competitive rate.

Ahrefs lets you to learn much about your competitors, including: From where they get traffic? Where do they rank for specific keywords? How many backlinks do they use? Who exactly links to their website? And many others. You can easily view the wish list of key data for any domain present on the initial dashboard, which includes top content and pages, performance over time, organic keyword rankings & traffic, paid traffic performance etc.

One of the best features is their new Content Explorer tool which provides a huge database of keywords belonging to 170 countries. The explorer gives search volume data with accuracy. Also, the number of searches with clicks and without clicks. It also tells the keyword difficulty in other words and how tough it is to rank for those particular words.

2. Google Keyword Planner- A free tool to research and evaluate keywords

Google’s Keyword Planner assists in two fundamentals of productive digital marketing which are research and strategy. The tool was specifically designed for Google Ads, but now it is used for SEO purposes too. The tool  approximates the competitiveness of the term and gives traffic volume of that keyword. The tool spotlights intermittent changes in search trends which is crucial for campaign planning.

This permits you to recognise the high volume, low competition terms which is also called low hanging fruit and optimise content to rank for those keywords. Once the whole data is collected, it can be easily exported. Although the level of data it gives is essential in comparison to other tools, the insights attained by it are worthy and reliable and can be fruitful to your organisation’s SEO and PPC campaigns.

The Google Keyword Planner tool has always maintained a reputation as a free and helpful tool for analyzing how and what is being searched by your leads on the Internet.

3. Buffer- The Siri of Social Media

If you want to set up your Social Media posts beforehand to insure the finest performance, then you should definitely go for Buffer. It is a great tool that helps you publish with convenience and craft campaigns from the top with its own by default image editor. What buffer does is not very complicated. You have something called the buffer queue and you can schedule your social media posts by adding it to the queue so that it gets posted whenever you please.

Planning, developing and collaborating content is not very complicated with Buffer. You have a buffer queue here where  you can add your social media posts and schedule your social media postings whenever you please. You can easily draft your posts for use later in all the big Social Media handles like Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

Buffer- a new Social Media Assistant can be said to be of the new buzzwords in digital marketing and can be used easily on any social media platform. A buffer is a trendy and smart way to share stuff on Social Media.

4. Google Analytics – A free tool to Analyze website traffic.

As the name suggests Google Analytics evaluates how a company is performing digitally and enables it to plan a productive digital marketing strategy and change obsolete approaches as crucial to achieve the best outcomes.

It gives a wealth of data that can be used for examination. Analytics uses some metrics to determine that.  From analysing website traffic to counting social media impressions, Google Analytics provides useful insights from the data it evaluates. You need a couple of minutes to add the Analytics code to your website, providing you the expertise to track all actions by every page visitor.

This might be considered just a traffic tool by many, but it can really have a huge impact on your marketing strategy, if you know what your every step is. That is why It has become an ultimate go-to tool to review the performance of any digital marketing campaign

5. SEMRush- A popular marketing tool for SEO

Now-a-days, there are various online marketing tools used by digital marketers. Among all, SEMrush is a top and powerful tool solely dedicated to do SEO. When it comes to SEO, an all-in-one marketing tool is required which not only does your keyword research but also help you track your site activity. Any business that posts regular content on their website wants to make sure that their blogs don’t just stay inactive there in cyberspace, but that people actually find them. SEMRush can help you out with this. Many SEO analysts used this tool for different purposes like keyword research, site audit, keyword ranking, backlink source, site positioning, content creation with keyword, competitive analysis etc.

SEMrush allows marketing professionals to have a grip over their competition by providing them with valuable insight into what their consumers and prospects are into. This also shows how competitors are handling the same challenge as it high spots the keywords that props up competitors’ search engine rankings.

Additionally, SEMrush allows companies to know whenever a new player enters in the market and tracks how there is a sudden change in rankings. This can ultimately help to improve companies’ digital marketing strategy. SEMrush is the solution of many problems that probably go unnoticed without using this particular tool.

Conclusion

Working in digital marketing involves a perfect mixture of passion, strategy and tech savvy. In order to enhance the impact of your various digital marketing campaigns, you need to have the best tools at your disposal. So, there you have it: top 5 digital marketing tools that will make your business a bit easier and permit you to do stuff a bit quicker. But for that, it is vital to know which ones truly drive results among the huge selection of digital marketing tools. If you’re struggling to create a unique digital marketing solution for your business, contact Rayna Technologies today.